01
The city, on the page
Attractions, experiences, neighbourhoods and destination pages sit in a taxonomy that can scale from one harbour city to a corridor of nearby places. The architecture is built for search, not for a brochure PDF.
For tourism organizations, publishers & operators
Bring Explore to Your City
Launch a premium local discovery and trip-planning platform built around your city, metro area or tourism region.
Running today on exploremetrovan.ca
exploremetrovan.ca
Every photo on this page comes from the live guide: Siwash Rock in Stanley Park, Lynn Canyon suspension bridge, the Peak 2 Peak Gondola, Steveston fishing boats, White Rock Pier, and the Science World dome.
The platform
What sits in the guide
Explore combines local discovery, visual itinerary planning, events, maps and monetization tools into one premium platform — the same editorial language visitors already use to plan a day.
02
Tables, rooms, and a stall worth crossing town for
Restaurants, hotels and shopping sit in the same guide as the lookout — so a visitor can move from a trail to a reservation to a market without leaving the city’s voice.
03
The evening they actually take
Plan Your Adventure assembles a photographic itinerary from real hours, events and travel times. Live maps and routing sit beside weather-aware and event-aware planning, so a rainy afternoon does not pretend to be a beach day.
04
The desk behind the guide
A business CMS, labelled sponsored placements, and a city-and-category structure editors can keep honest. Paid visibility is designed in; editorial picks stay independent.
Revenue
Built to Generate Local Revenue
Potential revenue streams include the placements already running on this guide. Operators can choose which monetization models fit their market — none of them are required, and none of them are a promise of income.
Placements
Sponsored listings
A labelled card inside a category or destination, kept out of editorial rank.
Premium placement
A stronger position on a page that already exists — still marked Sponsored.
Homepage, category & destination sponsorship
The partner row under the hero, reserved for paid features. See, Do, Eat, Stay, Shop, or Events, switched on or off by section. A city page can carry its own sponsored row.
Local advertising
Popup, banner, and slide-up units for any business, always labelled.
Referrals
Hotel referral and affiliate
Dates can pass to a hotel’s own booking page when that hotel is configured.
Attraction and experience referrals
Deep links to operators who want the visit, not a listing buried in a feed.
Future lead generation
Enquiry forms and partner conversations — available when the operator wants them.
Partnerships
Tourism partnerships
Destination organizations can fund the guide without buying the editorial voice.
Premium business profiles
A fuller public presence than a standard listing.
Paid visibility, clearly labelled
Sponsorship can be enabled or disabled by category and by city. Visitors see the same photography and type as the rest of the guide. The only difference is a Sponsored label — never a fake editor’s pick, never a hidden #1.
Editor’s pickLynn Canyon
Chosen by the desk. Can’t be bought.
SponsoredAlpine Ridge Co.
Same card. Clearly labelled.
Figures depend on the destination, the sales effort, and how the operator turns the platform on. This page does not project earnings.
Built for Local Markets
Tourism organizations
A public face for the region that still reads like a local guide.
Local media companies
A visual destination product beside the newsroom, not a generic listings widget.
Entrepreneurs
A way to launch a city guide without inventing the whole stack.
Chambers of commerce
A member-facing discovery layer with labelled paid inventory.
Business associations
A shared platform for a street, a pier, or a valley.
Destination operators
Hotels, attractions, and experience companies that want the visitor to stay in-market.
Regional publishers
The same editorial instinct, applied to a new map.
Strategic partners
People who want to launch and run a destination platform together.
Local implementation
Your City. Your Brand. Your Market.
Implementations can be shaped for a single city, a metro area, a tourism region, a handful of nearby cities, or a destination corridor. Branding, categories, destinations, imagery and monetization adapt to that market — the software does not arrive wearing Vancouver’s name.
Explore
Calgary
A prairie city and the mountains west of it
Explore
Victoria
An island capital and the shore around it
Explore
Kelowna
A lake valley and the towns along it
Explore
Seattle
A harbour metro and the islands within reach
Explore
San Diego
A coastal county and the desert behind it
The names below are examples only. They are not existing partnerships or live products.
The software
Built on a reusable platform, customized for your market
The core software can be adapted rather than rebuilt from scratch. Destinations, categories, the CMS, sponsored inventory, local events, the itinerary engine, maps, weather, and hotel or attraction connections are configurable. Further APIs can be added when a market needs them. This page does not publish the wiring.
Configurable destinations
One city, several, or a corridor — named the way locals name them.
Configurable categories
See, Do, Eat, Stay, Shop, Events, or the sections that market actually uses.
Reusable CMS
Editors keep listings, hours, events and photography without a rebuild.
Sponsored placement management
Top slots and partner rows, labelled, dated, and switchable.
Local event management
Date-driven nights that can anchor an itinerary.
Itinerary engine
Plan Your Adventure from catalogue facts, not invented stops.
Map and routing integration
Live travel times when keys are present; estimates when they are not.
Weather integrations
Forecasts on outdoor places and in the planner, hidden when no key is set.
Hotel and attraction connections
Booking links and optional live quotes — never invented rates.
Further connections
Other local systems can be added as a market requires.
Working together
Ways We Can Work Together
01
Custom implementation
We configure and launch the platform for your market.
02
Licensing
Use the Explore technology for your city or regional platform.
03
Strategic partnership
Work together on launching and running a destination platform.
04
Custom development
Additional features and integrations tailored to the market.
Interested in bringing this platform to your city?
Tell us about the place, the organization, and how you would like to work. There is no public price list — conversations come first.
partners@exploremetrovan.ca